Production Facilities

1.     Production facilities: internally within radio stations; through production house; use of production music libraries; pre-recorded sound effects; studio facilities (voice booth, editing workstation, software)

    

In Radio commercial production there are different production facilities that need to be taken into account and looked at. In order to create radio commercials you would need to have certain facilitates to do a professional job. Many commercial radio stations have their own facilities and can produce advert in house which can be done by themselves. Another way in which they can be made is by using an independent production company who would need a production company and correct equipment. The correct equipment is vital for a good advert in radio this includes many objects. One of these items are a mixing desk which is used for mixing music or changing the pitch of a song or audio. A soundproof audio recording booth is also used in order to record music of a piece of audio clearly. The room won’t pick up any unwanted noise which is why production companies use them for sounds and voice overs. One of the most important pieces that’s needed is a pc with editing software such as audacity, adobe audition which is another form of editing sofware, and some more professional companies would use pro tools which is good for using multi tracks. By using An editing software such a audacity allows you to play around with music giving you the freedom of choosing the bits of audio you want to use and by changing the pitch of it. In the past I have also had the chance of using audacity to edit my audio which I had previously recorded. It gets abit of getting use to but for professionals the software is fairly easy to use.

This is a recording studio which features a mixing bored a sound room and everything you need in order to make your own radio advert to a professional standard.

A lot of radio companies including our very own college one named E6 radio, has their own music libraries which is home to music that is royalty and copyright free. This saves a lot of copyright problems and legal issues. You can even create your own music and keep it in your music library to avoid any legal issues.

hHeres is our music libary from college which holds many jingles and songs which are royalty free.